A disaster restoration and cleaning specialist has put £2 million of investment into new technology to meet growing demand and support its plans to double in size over the next five years.
Rainbow Restoration, which has its head office in Nottingham and more than 50 franchises across the UK and Ireland, is making the investment to bring in Restore Digital’s cloud-based Pulse claims management platform which will help it “manage, track, communicate and analyse” maintenance and repair projects for its of domestic, commercial and industrial customers.
The business has seen strong growth in recent years, mainly driven by extreme weather, including the rapid defrosting at the beginning of the year as well as recent autumn storms such as Agnes, Babet and Ciaran. Managing director Mark McMullen said the investment in technology would be critical to its growth.
He said: “We are continually looking at opportunities to enhance our efficiency and effectiveness while maintaining a consistently positive customer experience and having the right systems architecture in place is absolutely fundamental to those aims.
“With the increasing regularity of surge events, we are already seeing a significant increase in demand for our services across both residential and commercial sectors and this investment will enable us to build capacity through integrating our existing systems and improving our overall workflows.
“Going forward our aim is to use the very best technology to enable us to identify and resolve those pain points in the customer journey, minimising those all-important touch points and creating a process that is as intuitive and seamless as possible.
“Through working with the expert team at Restore Digital we are also able to continue to adapt our digital offer to meet the changing needs of our customers and respond to new market opportunities and further business growth.
“Embracing the opportunities that technology has to offer also helps to engage the hearts and minds of our existing team as well as future team members. Providing colleagues with the tools to enable them to do their job more effectively is central to creating an environment where everybody is able to flourish.”
