Derby doughnut brand Project D is opening a new kiosk in Nottingham’s Victoria Centre on Friday, November 17. It comes during a year in which the fast-growing business has embarked upon a major drive to open permanent retail stores across the UK – in addition to its online sales and pop-up events.
Nottingham will be the firm’s second outlet, following its first store in York city centre, which opened in September. The new kiosk will launch with free treats for the first 500 customers.
Project D marketing manager Max Poynton said: “We are so excited to launching in Nottingham on Friday. We’ve been working hard on finding the perfect site for our new outlet in the city centre.
“We can’t wait to see our Nottingham customers come out in force. Nottingham has always been an amazing location for us in terms of our pop-up events.
“We have so many loyal customers from the area who order our products online, and so we already know that Nottingham is a city full of doughnut lovers.
“We can’t wait to see lots of smiles when we launch our bumper giveaway on Friday. We’d urge people to come early to avoid disappointment.”
Project D’s new Nottingham kiosk will sit between Greggs and Costa Coffee shops on the shopping centre’s ground floor.
It will be open seven days a week between 8am and 6pm – 7pm on Wednesdays and Saturdays – and later during late-night shopping events in the run-up to Christmas.
Since its launch in 2018, Project D co-founders – former schoolfriends Max Poynton, Matt Bond and Jacob Watts – have been building their doughnut range.
Creative director Matt Bond said: “We’ve strived hard to ensure we are genuinely manufacturing the world’s best doughnuts.
“We are constantly trying out new flavours, toppings and fillings to keep giving our fantastic customers new sensations.
“The feedback we get, in person and through social media, is amazing and always helpful – and we’ve even welcomed new doughnut ideas from the public.”
The firm’s most popular doughnuts include the ‘Bad Boy’ best-seller, which has a fudge-dipped base covered with a biscuit crumb, and drizzled with white chocolate, filled with biscuit spread and topped with a Lotus biscuit.
Other flavours include the ‘Homer’ – inspired by cartoon character Homer Simpson – which is a doughnut dipped in pink-coloured white chocolate and covered with sprinkles.
