West Wales pet food business Burns Pet Nutrition has been acquired in a multi-million-pound deal. The Kidwelly-based company, which was set up 30 years by vet turned pet food entrepreneur, John Burns, has been acquired by Assisi Pet Care.

The exact value of the eight figure deal, which sees Mr Burns retiring, has not been disclosed. Assisi itself was recently acquired by US private equity firm Wind Point Partners with investment to support an acquisition strategy.

In its last financial year to the end of July, 2023, Burns Pet Nutrition, which employs just under 100, posted revenues of £23.6m and pre-tax losses of £556,698. As well as manufacturing wet and dog food products, Burns recently introduced a range of products for cats. Burns’ management team are remaining with the business following the deal as they focus on further expansion.

Founder and chief executive of Melton Mowbray headquartered Assisi Pet Care, Peter Mangion, said: “We are delighted to be adding the highly regarded Burns brand to the Assisi portfolio of brands but are equally pleased to be welcoming the fantastic Burns Pet Nutrition team to our organisation. The Burns brand is a perfect fit for Assisi in that animal health and well-being are central to the brand’s proposition.

"Through this acquisition we will add some excellent people in product development, marketing, sales, finance and operations functions, based in Kidwelly. We look forward to working with our new colleagues as we integrate the Burns brand into the Assisi portfolio and strengthen our offer to our customers across Europe. The acquisition of Burns Pet Nutrition is the first transaction since the recent investment in Assisi by Wind Point Partners and signals our commitment to execute on our growth strategy in the European pet care market.”

Scotsman Mr Burns, who will continue to run his charitable foundation, said:“After 30 years of owning and growing Burns Pet Nutrition I feel that is time for me to retire and hand over the reins. It has been a joyful and, at times, difficult journey I have had a great deal of support from many people and organisations over the years and I would like to extend my grateful thanks to all of them.

"I am delighted that Assisi Pet Care is a good fit for Burns and they will grow the Burns brand in a responsible, ethical way.”

Assisi were advised in the transaction by Clarion (legal), Alvarez and Marsal (finance) and TAP (tax).Burns were advised by Cardiff-based Lexington (corporate finance), DJM (legal), and Swansea headquartered Bevan Buckland (tax).

Tom Coombes of Lexington, who acted on the deal alongside colleagues Jade Burgess and Pablo Shorney, said: “It was a pleasure to act for the shareholders on their sale to Assisi Pet Care Group. Based in the heart of Kidwelly, John Burns has grown Burns Pet Nutrition into a market leader in high quality dry and wet pet food products, with formulations focussed on gut health in order to solve digestive problems. We look forward to seeing how the business and team will continue to grow and develop as part of the Assisi Pet Care Group”