Automotive retailer Vertu Motors is lining up its first Ducati dealership in the North East having partnered with the Italian motorcycle brand.
Vertu Motorcycles Ducati Sunderland will be opened next to Vertu's other showroom sites at Boldon Business Park and will sell the full range of Ducati models and Scrambler Ducati motorcycles - the brand's off-road capable range - including the Ducati Approved programme. The site will also sell aftermarket accessories and other apparel and offer servicing.
To accommodate the move, which will create nine jobs, Vertu will extend its Boldon operation with two single storey extensions to house a parts storage space, motorcycle workshop, and service reception area.
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Chris Taylor, operations director at Vertu Motors plc, said: "We’re very excited to be partnering with Ducati to bring the globally revered premium motorcycle brand to Sunderland for the first time. Ducati has a loyal following amongst motorcycle fans, and its community continues to grow and grow.
"Ducati enthusiasts in the North East will have the opportunity to attend our opening event in summer 2024, and we’re looking forward to welcoming everyone. We will soon be beginning the recruitment process for colleagues to join the new centre. It will be a truly exciting addition for the motorcycle community in the area, and with Ducati and BMW Motorrad on the same site, it will provide a first-class ride to destination."
Robert Forrester, chief executive of Vertu Motors plc, said: "We are thrilled to embark on this exciting journey with Ducati, bringing the passion and precision of this iconic motorcycle brand to Sunderland. This partnership underscores our commitment to delivering exceptional experiences to motorists, whether they are on four or two wheels. Vertu continues to grow, adding new manufacturers, new dealerships and new colleagues to the group, built on a foundation of delivering an outstanding customer motoring experience through honesty and trust.”
Fabrizio Cazzoli, managing director of Ducati UK, said: “I’m pleased to confirm the expansion of Ducati dealer network together with a well-established partner such as Vertu Motors plc. Ducati’s pillars - 'style, sophistication and performance' - will be perfectly represented in the new location which, in the next few months, will be preparing to welcome Ducatisti and fans. 2024 is a year where Ducati will keep growing in the adventure and off-road while confirming its leadership in the sport segments, always putting customers’ experience first."
