Soft drinks maker Belvoir Farms has teamed up with student designers from London College of Communication, University of Arts, to come up with limited edition labels for its bottles showcasing the company’s partnership with the Woodland Trust.
The new designs will help raise awareness of UK biodiversity and woodland protection, and will be on supermarket and retailers’ shelves from this month.
The business – which makes around 40 different cordials, presses and fizzy drinks – is based in the Vale of Belvoir on the pretty Leicestershire/Lincolnshire border.
It launched a partnership with the woodland conservation charity earlier this year, and the collaboration will help protect of precious UK woodland for future generations.
As part of the project, Belvoir Farm invited London College of Communication to come up with limited ‘Woodland Edition’ labels for its bottles that would capture the partnership and essence of both organisations.
The brief was to design a label that would showcase nature and woodland in a fresh and innovative way – and drive appeal of its drinks with a younger audience.
Belvoir Farm director of marketing Daniel Wheeler said: “We were looking to engage and invest in the next generation of creatives to discover innovation and fresh creative thinking, so partnering with UAL was a terrific opportunity for both parties.
“It was a fascinating process to see the designs develop. We all went on a journey together to see how our story could be told within these wonderful designs with very talented young designers.
“We share the Woodland Trust’s vision for a world where woods and trees thrive for people and nature, and we are delighted to be supporting the charity’s work in the protection and care of UK woodland.”
In celebration of the partnership, Belvoir Farm has created a woodland hub on its website – a space for its customers to learn more about woodland protection and how to support the work of the Woodland Trust.
People can add their own local knowledge of ancient and veteran trees to the Woodland Trust’s Ancient Tree Inventory –mapping ancient woods and trees. So far over 180,000 trees have been recorded.
London College of Communication strategic partnerships manager Kat Wesley said: “Our students are the ethically conscious generation, driven to collaborate with organisations that hold a strong commitment to the environment and sustainability.
“This project provided a fantastic opportunity and experience for students to support a purpose-driven partnership, where they could harness their creativity to make a positive difference, and see their ideas brought to life in physical stores.
“The entire experience has been invaluable in building our students’ professional confidence and serves as a reminder of their potential to contribute to a more sustainable future.”
