A Bristol-based financial services firm has announced its rebrand for 2024, complete with a modernised logo.
SunLife, which has a 214-year history in the South West city has simplified its logo, retaining its style and colour palette but with the brand name taking centre stage.
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The firm said this "simplification" has been made to modernise the brand and "improve digital accessibility, in line with their company ethos: Simple, Certain, SunLife".
Mark Screeton, chief executive at SunLife, said: “We’re delighted to reveal our refreshed logo to the world and can’t wait to hear what our customers make of the change. At SunLife we’re all about keeping things simple, so that’s exactly what we’ve done, resulting in a clean, sharp new logo that is still recognisably us.
“It’s also of huge importance to us to be an inclusive and accessible brand, and our yellow circles weren’t meeting our high standards for accessible design on digital platforms. The new design is not only cleaner and free from low-contrast colour, but allows for the text itself to be larger within the same logo footprint.”
